Generating Buzz for your app doesn’t have to be difficult.
If you are looking for tips to help with your app’s public relations, here are fifty tips to get you started:
1. Optimize your app store listing. Making your listing as easy as possible to find is going to be extremely important. Your app’s title has a lot to do with how easy it is to find, so make sure that you choose a title that reflects what your app does.
2. Promote your app via Google+. Google+ might not be the biggest social media on the market right now, but it is one of the most important. Make sure that you are marketing to your Google+ circles.
3. Promote your app on Twitter. If you’re not yet using Twitter to get the word out about your app, now is the time to start. Even if you have only a few followers, you can use hashtags to get your Tweets to be part of relevant conversations.
4. Market via Facebook. Marketing on Facebook isn’t new, but it is still the best place to reach out to potential users where they live online. Make sure that you are utilizing both promoted posts and sidebar ads to reach those users.
5. Invest in Promoted Tweets. Like all social media these days, Twitter allows you to pay to put your Tweets in the newsfeeds of even users that don’t follow you but would be interested in what you have to say. Be willing to spend a little to invest in these types of Tweets.
6. Encourage reviews by making it a function of the app. Have a pop-up or screen on your app that encourages your users to click on it and leave a review of your app on their respective app stores.
7. Encourage reviews by offering a perk. Your current number of reviews are a big part of whether or not a potential users decides to download your app. If you don’t have reviews, you can start encouraging them by offering something like free credits or a discounted subscription for a review.
8. Build social sharing into your app. If you want your users to get the word out about your app for you, the best way is to set up a function in your app that encourages your users to connect their social media accounts and share updates about what they’re doing in your app to those accounts.
9. Build a website. If you don’t have a website dedicated to your app, now is the time to make one. Your users and potential users will use this as your app’s “home base.”
10. Make sure your website is engaging. If you’re going to have a website, it should, at the very least, be very engaging. It should encourage site visitors to stick around and download your app.
11. Make sure your website is content-rich. People who seek out and find your website will do so because they want to find out what your app does. Your website needs to provide specific information about your app, what it does, and how it could benefit users.
12. Use SEO to drive traffic to your website. A content-rich website that is loaded with helpful text, videos, and images is automatically going to do better than a website that has none of those features.
13. Pick applicable keywords for your app’s website. What makes building buzz for an app difficult is the sheer amount of competition in the app stores across operating systems. A website has much less competition and has competition that you can beat by choosing the right keywords.
14. Start guest posting or contributing to information hubs. You developed your app because you thought it would be valuable. Start writing blog posts that demonstrate that value and ask if you can post them on information hubs like Hubspot.
15. Guest post on relevant blogs. There are thousands of blogs out there about apps. Guest posting on a blog that has thousands or hundreds of thousands of readers can drive those readers to your webpage and eventually to your app.
16. Ask an influencer to review your app. While some influencers might ask for something in return, many will be more than happy to be offered a topic they can use to produce content. Ask a few influencers in the tech industry to post a review of your app to social media or their blogs/websites.
17. Invest in email marketing. If you have a list of subscribers, don’t be afraid to send them an email that clearly outlines the benefits of your app and why they should download it.
18. Do plenty of market research. If you’re having a hard time generating buzz and connecting with the public, it might be because you are trying to connect with the wrong audience. Make sure you understand what your market wants and why.
19. Do market research by looking at reviews. If you don’t have any reviews yet, look at the reviews of your competitors. This will allow you to see what users do and do not like so you can tailor your communications accordingly.
20. Develop a feedback loop. This should be a network of un-invested, objective influencers that are willing to take a look at features of your app and provide feedback to you about them while also publicizing your app.
21. Recruit beta testers. Most app developers beta test their apps among their friends and relatives. If you really want to build buzz for your app, you need to widen your beta testing net.
22. Market your beta test as an exclusive opportunity. Everyone loves an exclusive opportunity. You can get more beta testers, who will in turn help you publicize your app, by marketing your beta tests as exclusive (even if it isn’t).
23. Write a killer app description. Your app’s description is going to make or break it in the app stores. The first two to three lines of text are the most important, so make them good.
24. Blog about your progress. People want to hear about the process of building your app. You can communicate that process and discuss your progress by blogging about it regularly on your website.
25. Join forums and interact with users. Somewhere on the internet there is a forum that is relevant to your app and your industry. Find this forum and start interacting with users so you can present your app as a solution to their problems.
26. Respond to reviews. Not every app store or review venue gives you the chance to respond to reviews when they occur. On those venues that do, be sure to respond to reviews—thank users for positive reviews and respond politely to negative reviews.
27. Develop a press kit. Does your app really need a press kit? Yes, it does. Your press kit should include the app’s name, the founders, the developers, when it was launched, what the app does, why it is better, screenshots of the app in action, contact information, and any awards (if applicable).
28. Send your press kit out to journalists. Most journalists make it really easy to find their contact information. Find that information and send those journalists your press kit.
29. Network yourself in person. If you are attending a convention or other industry event, you need to make friends with people at these events. These are people you can send out emails to when your app is live to encourage them to use it and review it.
30. Push for downloads. The more downloads you get, the higher your rankings in app stores will be. It’s just simple math. You don’t need views, you need downloads.
31. Format your description properly. Giant chunks of text are hard to read. Break up your text into easily readable and digestible chunks.
32. Categorize your app appropriately. Most app stores will only allow you to give your app one category—that’s fine, just make sure you choose the right category. If you can put it in more than one category, choose them wisely.
33. Offer a lite version of your app for free. If there’s an easy way to remove some of the features for your app and provide it for free, do it. This will let people get a taste and will encourage them to pay for the for-pay version.
34. Reduce your price during marketing pushes. Until you start to go viral, you should consider lowering the price of your app while marketing it.
35. Reduce your price after the app has been on the market for a while. After your app has been on the market for a month or so, have that app go “on sale” at a lower price than when it was originally released.
36. Make your logo catchy. How eye-catching your logo is matters a lot when it comes to app store downloads. Something bright, with a border, and contrasting colors usually does well.
37. Create an app trailer. A little video that talks about your app and its features is always a great way to encourage people to download.
38. Make your app trailer engaging. Your app’s trailer should embody the same spirit as your app. Gear it towards your audience, whether that means making it fun and upbeat or serious and informative.
39. Develop a tablet version of your app. You don’t want to limit yourself just to smartphone downloads. With many people now carrying and using tablets on a daily basis, they are a great way to expand your user ship.
40. Ask the right users for ratings. You don’t want to ask every user for ratings. Those that use your app only occasionally obviously don’t like it as much as those who use it every day.
41. Figure out what makes you noteworthy. There must be something special about your app—or you wouldn’t have made it. Figure out what makes that app noteworthy and you’ll know how to generate more buzz.
42. Aim to tell a story. Your goal should be, yes, to tell potential users about your app—but it should also be about telling a story that they want to hear.
43. Time your PR to happen all at once. Your app should be everywhere! After its launch, that is when you should have your ads, blogs, and reviews released.
44. Advertise in other apps. The best place to find new users is in apps that already have lots of users. Advertise your app in other apps with a banner that takes them to your download page.
45. Utilize StumbleUpon paid discovery. If you didn’t know this was something that was available, your competitors probably don’t know it, either. You can actually pay to send Stumbleupon users to your website—at a fraction of the cost of what Facebook marketing costs.
46. Make your app free when you launch it. This is a great way to get users hooked and to build buzz, and then to make money by making it for-pay once people know who you are and want it.
47. Get all the press you can. Write press releases that tell the story of your app and its development, and send them out to every relevant news source with a link to download your app.
48. Run a contest. You can actually set up a contest that rewards the user that brings the most new users to your app. It’s free PR and is a great way to go viral.
49. Make sure you are tracking your buzz. In order to know where you can generate more buzz, you need to know where you are being successful at generating buzz. Make sure that you are using all analytics possible to see which PR efforts are working.
50. Cross-promote. If you have other apps or other products, be sure to cross promote your app where you host and promote those other apps and products.