Here are 200 tips to help you manage your social media accounts and be more successful!
1. Pick a social media that encompasses your target audience.
2. Use more than one social platform—not too many, but at least two.
3. Decide what you want to post on your social media before you make an account.
4. Build a content calendar so you know when to post content.
5. Post content that will interest your target audience.
6. Make sure that your account name has not already been used by another business.
7. Use a username generation website to find a unique username if you are having problems creating one.
8. Research topics that will interest your target audience. Failing to do so can lead your audience to ignore your social profile(s).
9. Read what other brands are posting on social media. This may help you and your team brainstorm things to post on behalf of your business.
10. Devote enough time to your social media accounts.
11. Carefully consider whether having a social media account will help your business.
12. Learn about the risks of having social media accounts and how you can avoid them.
13. Brand your pages with logos and company text.
14. Create a page that will appeal to your target audience.
15. Update that page often so it has the most relevant information.
16. Post news related to your industry.
17. Don’t ignore your subscriber or followers. Always answer their questions quickly as your social accounts can function as a customer service platform.
18. Post images and video, in addition to text posts.
19. Try different designs to see which your followers like the best.
20. Upload photos of yourself and your employees. Make a personal connection.
21. Upload photos of your business and your product or service.
22. Upload photos of events your company participated in.
23. Ask your followers questions. Take a poll.
24. Use your social media accounts to promote your specials, new products, or services.
25. Use only the best quality content or high quality previews for this content.
26. Don’t upload your videos to the social media—upload them to your site, or dedicated video hosting websites, and provide a link.
27. Proofread before posting. Always.
28. Know the file limit sizes of your social media before uploading.
29. Know when to remove old media from your website.
30. HD quality media will take up more room and will take longer to post.
31. Bigger photos aren’t always clearer.
32. Choose a single language to use.
33. Make an additional account for each language you need to use.
34. Use an audience-friendly tone.
35. Be brief and precise in your communications.
36. Regularly review old posts and decide what to delete.
37. Fact check before posting.
38. Decide whether or not to block comments on your posts.
39. Decide whether or not to allow likes and dislikes on your posts.
40. Use relevant tags and hashtags.
41. Review comments on your posts to ensure they are appropriate.
42. Delete inappropriate comments and block users who regularly post them.
43. Be courteous in your replies.
44. Don’t delete legitimate criticism.
45. Post only high-definition videos to Vine, Vimeo, or YouTube.
46. Screen your videos for potentially offensive comments.
47. Learn the policies of the social media platform(s) you use.
48. Thank your subscribers and followers when you hit milestones.
49. Advertise your social media pages.
50. Include links to your social media pages on advertisements, on your webpage, and in email marketing.
51. Focus on building a community.
52. Don’t play favorites with your users.
53. Apologize when you’ve done something wrong.
54. Keep calm and consider the impact of what your post.
55. Write a defined outcome for what you want to achieve with social media marketing.
56. Build your credibility by posting useful information.
57. Read what people write to you, even if some of it is mean.
58. Schedule plenty of time to manage your social media accounts. If you don't have time, find a workaround.
59. Establish your voice.
60. Make sure your contact information is highly visible.
61. Use social media to build customer relationships by asking and answering questions.
62. Include SEO keywords in your posts. These keywords should match those used by your customers and potential customers.
63. Post links to your blog or website pages on your social media regularly.
64. Make sure your social media URL includes your business’s name.
65. Drum up more followers by connecting with other business and groups in your industry.
66. Activate social media follow buttons on your website and blog.
67. Activate social media share buttons on your website and blog.
68. Ask if you can guest post on a big name’s social media account (e.g. Instagram takeover).
69. Consider outsourcing your social media management.
70. Have someone dedicated to checking on your accounts several times a day.
71. Limit what a freelancer is allowed to change.
72. Hire people to create content and graphics.
73. Hire people to make your videos.
74. Keep a weather eye out for derogatory or offensive comments.
75. Don’t allow negativity to gain traction in your comments.
76. Answer serious questions quickly.
77. When responding to negativity, stay positive and professional.
78. Know when not to respond to a question.
79. Make sure your account is a business one, not a personal one.
80. Reach your likes/followers/subscriber threshold (25 likes on Facebook), to get access to all of the social media account’s features.
81. Consider paid advertising opportunities on social media. These opportunities can deliver relatively high returns.
82. Create posts that are shareable.
83. Like or join groups that are related to your industry.
84. Like or join groups that your target market has liked or joined.
85. Ask for help from people who understand the medium.
86. Organize your photos by event and date.
87. Tweet about your Facebook account, Facebook about your Twitter account, etc.
88. Do all of your communications from one account.
89. Make separate accounts only if your company’s products are extremely varied and vast.
90. Refer people you meet in other venues to your social media.
91. Use Twitter to post links to event information or news.
92. Don’t Tweet about personal issues from your business account.
93. Use hashtags to make sure your voice is heard.
94. Analyze past posts and reactions to generate new content.
95. Use links under visual content to drive users from account to account.
96. Post pictures to Twitter to take up more room on a newsfeed.
97. Regularly try different types of content.
98. Host live hangouts on Google+.
99. Use Pinterest if your brand is highly visual.
100. Utilize LinkedIn Publisher to become an authority in your industry.
101. Make one social media your main channel, all others are supplemental.
102. Use an auto-posting service to schedule updates. While this may not free up time for you, it will allow you to put your time towards other tasks.
103. Find your best venue for long-form content. It may be your website.
104. Follower fewer people than are following you. Otherwise it does not look right and you may damage your reputation as a leader.
105. Look for advocates, rather than influencers. Champions outside of your company can go a long way.
106. Posts across social media should harmonize. Consider striving for consistency by providing supplemental information rather that duplicating posts.
107. Update users when you have a huge leap in followers. Celebrating these milestones are an easy way to help users feel like they are a part of your organization.
108. Transparency is paramount.
109. Do not post personal contact information to your business accounts.
110. Do not post specific employee’s contact information.
111. Do not engage in heated arguments over social media. Arguments are generally discouraged as they can appear petty and make people feel uncomfortable.
112. If a user is being threatening, take screenshots and keep a record.
113. Pick a password that cannot be guessed. Programs such as KeePassX can help generate complex passwords of seemingly any length and character combination.
114. Do not distribute the email address or password used to sign up for the company social media to people who will not work on the account.
115. Do not sign up for a social media using the official company email address used for contacts or suggestions.
116. Do not leave an account signed in on an unattended computer.
117. Do not use the “Keep Me Logged In” option.
118. Do not log in to your brand’s account on a public computer.
119. Change your password often.
120. If two users are arguing on your page or on a thread using your hashtag, remove that argument.
121. Post a terms and conditions in your account information.
122. Do not use your business account to like or follow celebrities.
123. Do not use your business account to like for follow politicians.
124. Do not post about controversial issues that have no relationship to your industry.
125. Try to avoid posting anything that reveals your personal opinions on an issue.
126. Do not post content that is not related to your target market.
127. Do not post links to news articles that are controversial or offensive.
128. Do not by silly or tell jokes unless you are 100% sure it is not offensive.
129. Use a high quality company logo as your profile picture.
130. Post “behind the scenes” pictures.
131. Announce information on your social media before you announce it your website.
132. Try to avoid commenting on current events.
133. Update your followers about company progress and developments.
134. Stay active on all your accounts.
135. When you make a mistake, don’t cover it up; own it.
136. Be a leader, but don’t be domineering.
137. Post links to any media exposure your garner.
138. Analyze how effective your social media account is at creating customers/clients/users.
139. Maintain a regular blog and post about it on social media. It’s great engaging your followers on your social platforms, but it’s better to get those followers on your site.
140. Tell your followers a story.
141. Don’t just always talk about your company.
142. Look for smaller social media platforms to make a bigger splash.
143. Encourage your followers to “check in” to your business.
144. Stay on top of industry news to generate content.
145. Pay attention to changes in the market for topics to post about.
146. Set up a Google alert for your industry to help you generate topics.
147. Read print news and magazines about your industry for developing topics.
148. Outsource topic generation.
149. Research a topic thoroughly before posting about it.
150. Be creative—don’t just post about the same thing over and over.
151. As your followers what they want to see posts about.
152. Ask your advocates what you should post about.
153. Read over old posts and see what topics you haven’t covered fully.
154. Write a catchy title.
155. Start with the most important information first.
156. Use audio clips to convey your message.
157. Try a list post.
158. Use uppercase letters to highlight IMPORTANT topics.
159. Don’t forget to be humorous and personable.
160. Follow similar groups.
161. Read the newsletters of your competitors.
162. Write about your successes.
163. Write about your failure.
164. Create how-to guides.
165. Create what-to-avoid guides.
166. Post interviews with customers/clients/users.
167. Use unique formatting to catch the eye of readers.
168. Include calls to action.
169. Crowdsource your content by encouraging your followers to create something related to your brand.
170. Show your authenticity and develop a unique voice that stands out.
171. Look at the social media accounts of your competition for inspiration (but don’t steal).
172. Don’t write negative comments about your competitors, even if they write them about you.
173. Always be a step ahead of your competitors, not a step behind.
174. Check your analytics regularly. The data can alert you to changes in follower behavior which can help you decide on revisions on your social approach, plans, and objectives.
175. Choose a time a day when your followers are likely to be online.
176. Don’t bite off more than you can chew when it comes to the number of accounts.
177. Audit your social media presence.
178. Create posts that aim to engage with your followers.
179. Try to drive your followers to your website.
180. Search for people that are talking about you on their own pages.
181. Don’t “like-bait.”
182. Never buy followers.
183. Don’t post so much that you are the only thing in your followers’ feeds.
184. Don’t just use social media to advertise.
185. Share your content more than once—in the morning and then at night, for example.
186. Schedule your posts for just before the hour or just after.
187. Post content with links to sources.
188. Use social media to run contests and giveaways.
189. Post with the intention of holding on to followers.
190. Measure the reaction to each post. Reading a few articles or taking a Lynda class or social analytics can be valuable.
191. Choose a social media management platform to schedule your posts.
192. Generate several pieces of content at once to establish a backlog.
193. Make sure you have the right mix of text, pictures, and video.
194. Learn the social media language.
195. Post at least three times a week on each social media.
196. Stay safe—don’t give out personal information.
197. Block users who might be harassing you or your followers.
198. Report users who post inappropriate content to your page.
199. Be consistent in tone and topic.
200. Make sure your social media profiles are public!
201. Shares are greater than likes.
There you go, 200 social media management tips to get you started and help you build your base of followers, likes, or subscribers and leverage them into customers, clients, users, players, or patients.